UPDATE: I WON! Check out this post for more details.
"Sureg amgalan sun shim arvin boltugai"
(Let the herd be peaceful and milk be in abundance)
- Mongolian greeting
As a person who is very passionate about wildlife, conservation and the environment, reading the news can be a terribly depressing daily affair. The multitude of issues which plague our planet and threaten the future of our wild places and even our own civilisation are too numerous to list here, but at least, once in a while, there are glimmers of hope and inspiration, stories of efforts that illustrate the will to make a difference, and to do one's part, no matter how small it may seem, to help make the world a better place.
Where it comes to narratives about environmental destruction and protection, large multinational corporations are often depicted as the bad guys, wreaking havoc in a limitless hunger for profit, no matter the ecological or social costs. Yet this is a myth that ignores and overlooks the good that many companies do, often under the banner of corporate social responsibility. Skeptics may claim that it's usually just greenwashing or mere token efforts that in no way override the environmental damage that is wrought in the name of the almighty dollar, but I like to be optimistic and believe that business entities involved in environmental efforts do have the ability to make a powerful impact.
One would think that companies which specialise in manufacturing products for outdoor use should be especially interested and involved in such activities; after all, their business relies on consumers choosing to explore the so-called great outdoors, whether it's hiking, mountain climbing, or camping in the woods. This in turn relies on there being some semblance of wilderness or nature area that people find worth visiting in the first place. Timberland, with its Earthkeepers, and the subject of this blog post, is one such example.